by the ANDC staff
This is the final update for 2015 on contributions to our Word Box, the website feature you can use to alert us to new or unfamiliar words and phrases. These contributions allow us to identify new material for our archive of Australian words, and also for our general Australian Oxford dictionaries. We encourage you to contribute—just click on the Word Box image to the left to post your word. A few of the more interesting contributions from the last three months are discussed below; some are new to us, and some we already know. We welcome any comments about your understanding or experience of these words, and look forward to your contributions to Word Box.
dogfood – (of a company’s staff) to use a product or service developed by the company before it is commercially available. Also found in the nominal form dogfooding and in the phrase to eat one’s own dogfood. The phrasal form is found in the 1980s and came to prominence in the computer software sector in the 1990s. The origin of the term is uncertain, but it may derive from US advertisements for Alpo dog food, in which the spokesperson refers to feeding the product to his own dogs.