Hills hoist: an Australian icon

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Image source: http://www.hillshome.com.au/heritage/

by Mark Gwynn

With recent news that Australian company Hills has sold the rights to its iconic Hills hoist clothesline, it is a good opportunity to reflect on the place this humble piece of suburban infrastructure has in Australian English.

The Hills hoist is a type of rotary clothes hoist invented by the South Australian Lance Hill in his Adelaide backyard in the mid-1940s. There were earlier versions and patents for similar hoists but it was Hill’s design, and the company he established, that would see the rotary clothes hoist introduced to backyards across Australia. The expansion of suburbia in Australia after the Second World War, a growing population, relatively large house blocks, and a sunny climate helped make the Hills hoist a household name. It was superior in every way to the old single clothesline strung across the yard and propped up by a stake. The compact design saved space, it was able to be raised and lowered easily, and it rotated to facilitate maximum drying and to allow the user to hang out the washing while standing in one spot.

Advertisement from the Adelaide Advertiser, 1 December 1945. Image source: Trove (National Library of Australia)

Advertisements for Hills hoists first appeared in South Australian newspapers in 1945. By the 1950s they were an asset worth mentioning:

Included in the sale are the following… Wall-to-Wall Carpet in Entrance Hall and Passage, and Haircord Carpet in the Sun Room, also one Hills Hoist Clothes line. (Canberra Times, 19 September 1951)

Fibro and tile Cottage…. Extras include floor coverings, built-in wardrobe, Hills hoist, venetians. (Sydney Morning Herald, 13 February 1960)

By the 1970s the Hills hoist was a very common feature of the Australian backyard and had become a domestic icon, as Barry Humphries pointed out:

The asparagus roll is to be found nowhere else in the world but Australia … the other great Australian contributions to Australia are the terylene golfing hat, the lamington and the Hills Hoist. (Canberra Times, 28 April 1978)

While Humphries’ comment is tongue-in-cheek, the iconic status of the invention is indisputable. What other nation around the world has a major display of rotary clothes hoists in its national museum?

Early model hills hoist held at the National Museum of Australia. Image source: Fir0002/Flagstaffotos

Early model hills hoist held at the National Museum of Australia. Image source: Fir0002/Flagstaffotos

Hills hoist (sometimes shortened to Hills) has become a generic term for a rotary clothes hoist in Australian English. It is also now a symbol of suburbia, and the term is used allusively to refer to suburbia and suburban values:

Somewhere along the line, with the new Hills Hoist sophistication thoroughly established by the Middle Menzies era, the idea of Australian-ness became as low class as clothes props or backyard chooks. (Meanjin, Summer 1975)

The Federal  Treasurer, Mr Keating, has attacked the traditional Australian quarter-acre block and even blamed the ‘Hills Hoist‘ backyard for Australia’s economic woes. (Sydney Morning Herald, 22 July 1989)

What are you doing out here in hills-hoist land? (P. Davies, Storming St. Kilda by Tram, 1991)

An Australian postage stamp from 2009

In recent decades the growing popularity of apartment living and the decreasing size of house blocks has seen the gradual disappearance of the rotary clothes hoist from the suburban landscape, replaced in the newer suburbs by clothes dryers and small pullout or folding clotheslines attached to the house or fence. Disappearing too are the opportunities for improvised entertainment. The kids playing in the new backyards will never get into trouble for swinging on the Hills hoist, there will be nothing to use as the frame for a makeshift umbrella, and young people will no longer be able to play goon of fortune (a party game in which the bladder of a wine cask is attached to a Hills hoist, the hoist is spun, and the person closest to the bladder when the hoist stops moving must take a drink).

While the sale of the Hills hoist name may not spell the end of the Hills hoist clothesline, its role in Australian English may one day be a distant memory.

A housewife demonstrates the advantages of a Hills Hoist, 1968. Image source: National Archives of Australia